END OF SEASON ALSO MEANS END OF REASON
There are times when you just want to say goodbye to all logic and shop till you literally drop, but many a times you have to kill your mind and just pick what you truly need. Even though you want...
There are times when you just want to say goodbye to all logic and shop till you literally drop, but many a times you have to kill your mind and just pick what you truly need. Even though you want...
Talk to any woman, and chances are that she will tell you that she always gets this feeling that her cupboard doesn’t have enough clothes. Ask her to get ready for a special event and she will tell you that...
Come festive season, fashion industry tends to take on the shimmery hues. This time again, let's celebrate the festivities with our chic range of “Foil Foliage” that is inspired by the seasonal vibes. And, if part of your Ramadan celebrations...
Eid-Ul-Fitr is just around the corner and time has come to get ready for the festival. It marks the end of the holy fasting month of Ramadan. It is known that Prophet Muhammad have received the first revelation of the...
Digital Stitches - sounds new to you? Yes, it is. Unlike the classic and traditional techniques, it involves digital printing on fabric - an evolving technology that has emerged in the modern fashion industry where there is no dearth of...
Did you know a design or a pattern used in an outfit has a meaning in fashion industry? There are many fashion stories in use today that are decorative adaptations of specific art that once had meaning to both the...
Tie Dye is back. An artwork used almost for centuries, it is one of the fastest growing trend in fashion world. Thanks to the sustainability, eco fashion and natural dyes that have played an influencing role in re-generation and prevalence...
Every year in summers - flowers are everywhere – including the fashion world. Over the years, floral themes have been incorporated by many designer brands and men and women alike have been adopting the trend and flaunting the classic yet...
Mother's Day is just around the corner. I recently saw a pink and white banner at one of the hoardings displaying, SURPRISE YOUR MOM!  The preparations have already started – the gift shops have cards, ad commercials are running around...