About us

About Us

Founded in 2009, SHR Lifestyle Pvt. Ltd. is a lifestyle destination focused on providing everyday women clothing in India and abroad. With an exquisite range of modern and ethnic wear for women, we aim at providing the best quality products at the most valuable prices to our customers.

Our brand 'Shree' - The Indian Avatar is a one-stop-shop for daily casual wear – that has been creatively designed and painstakingly woven for today's stylish, global citizen.

Shree has derived its name from the Sanskrit origin word 'Devi' which means Divine. Deep-rooted in our rich Indian culture 'Devi' is quintessentially the core of every Indian woman. Reflecting an Indian woman's sense of individuality, Shree draws its fashion inspiration from the modern Indian woman – women who see-saw all aspects of their social and professional life with equal ease and grace.

Our company is supported by three key pillars – our loyal customers, our team of experienced and dedicated professionals, and our proven business experience. We always strive to achieve the impossible and match the management's futuristic approach. Our team of designers and artists design outfits that are functional as well as aesthetically pleasing for the modern-day Indian woman. They work hard to transform classic Indian apparel giving them a 'striking' urban look without compromising on tradition.

There's something alluring about SHREE. The brand matches the need of every woman and compliments their journey in everyday outdoor life. With a portfolio for every season, we embrace sustainable fashion at affordable pricing. Whether you are looking for trendy fusion wear or dazzling ethnic wear or casual workwear, we have it all for you.

Did you know Devi (Goddess Durga) has 1008 names? and that reflects the diverse product range of Shree; with hundreds of new styles being added every month. Our core range of products includes women Kurtis & kurtas, leggings & jeggings, pants & trousers, palazzos, skirts, ethnic sets, tops & tunics, dresses, and dupattas. Come, explore your Indian ethnic side at Shree, and solve your daily wardrobe dilemma.

Today, Shree reigns over the epitome of the 'best-sellers' list on major e-commerce platforms like myntra.com and jabong.com. The brand has been continuously achieving its milestones not only on online marketplaces but also in the retail sector, with over 3000+ retail touchpoints and 100 EBO’s.