The AW21 or Festive’21 Collection is a special collection for us, majorly because under such uncertainties and unpredictable situations, each happy moment is a blessing. We are all collaboratively hoping for better days. In short, we are all looking to find Khushi ke Sau Bahane amidst the uncertain times; hence, the title of the collection.
The designers, when they started preparing for Festive’21, felt that we all relate to the prevailing conditions and as a brand, we should bring that out in some form. However, we wanted to bring forth the positive side of it in the form of hope, togetherness, and nature. We interpreted these three elements into our collection, coming out with beautiful results. The moods of each story in this collection, in some or the other way, connects with the ideas of togetherness, nature and hope. From Khushi ke Sau Bahane Collection, we aspire to bring a ray of happiness into the lives of our consumers.